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VENAS delivers essential insights for informed decision-making in the beauty industry. Our comprehensive reports analyze market trends, consumer behavior, and emerging trends, providing a competitive edge. Gain a deeper understanding of the industry landscape to make strategic, data-driven decisions and thrive in the evolving beauty sector.

Reports

2025 Global Industry Updates

Generational Cohort in Beauty Industry

Understanding Consumer Perception on Influencer Marketing in Beauty

Beauty Shopping Habit in The New Normal

Beauty in The Time of Coronavirus

Insights

Why Microbiome Matters Now

Back in 2022, Venas forecasted that the microbiome trend wouldn’t stop at sensitive skin care. Long before microbiome became the latest buzzword, we saw its potential to evolve into a foundational element in skincare formulations, moving past barrier repair, with growing interest in its role for anti-aging and brightening. The conversation would soon extend to […]

Skincare Meets Climate: The Beauty Shift We Predicted Early

In 2022, Venas predicted the rise of climate-adjusted products, what started as a niche concern is now shaping up to be a new industry standard. A climate-adjusted product refers to innovations designed to help consumers prepare for and adapt to the current and future impacts of climate change, examples like spray to combat yellow dust […]

The SPF Backlash: What It Teaches Us About Consumer Trust

Who knew SPF could spark so much drama? Sunscreen has been caught in the middle of a beauty trust storm within the US. Recently, Tower28 faced major backlash after their mineral sunscreen, SOS FaceGuard, promised “no white cast.” But for deeper-skin users, the reality was far from it. Their TikTok mentions were flooded. Creators with […]

Why Lip Balm Might Be The New Skincare Star

Once just a pocket essential, lip balm is now having a serious glow-up. Global lip care sales hit $3 billion in 2023, and it’s not slowing down, Ulprospector expected this category to grow at a 7.9% CAGR by 2028. But what’s fueling this rise? The Answer: Function + Feeling Moisture is no longer enough. Consumers […]

Why Your Marketing Isn’t Landing, and How to Fix It

Let’s face it: brand loyalty doesn’t look like it used to. In the age of infinite scroll, viral hauls, and 15-second reviews, consumers, especially Gen Z, are always one click away from something new. A recent McKinsey & Co. survey shows that 62% of Gen Z still check other options, even when they already have […]