Innovative and tailored solutions to meet your needs

We understand that each client has unique needs and challenges, and we are dedicated to providing tailored and innovative solutions that drive success.

We understand that each client has unique needs and challenges, and we are dedicated to providing tailored and innovative solutions that drive success.

Brand Audit

Help brands sharpen their positioning and plan corrective strategies to match products or recommendations with the right target audience and consumers.

  • Market Landscape Report: A comprehensive report about the current situation of Indonesia’s beauty industry in general and specific market (e.g: skincare, hair care, body care). Market landscape report contains including but not limited to brand benchmarking, positioning and differentiation.
  • Brand Benchmarking: Envisioning your brand positioning, based on brands that are available and well-accepted in the market. The output of this phase is to determine your brand aspiration, brand positioning, target market, pricing, SES, demographic, brand persona, etc.
  • Positioning and Differentiation: Finding your Unique Selling Proposition and Brand Value, including who this brand is to its audience and why it is essential to them.
  • Communication Audit: Review of your communication channels such as website, social media, POS, packaging, etc. Communication audit determines whether your current communication can match your purpose, impart the value you want to highlight and deliver a clear message to your target audience.
  • Brand Guideline: Comprehensive brand guide that consists of your brand roots, brand value, audience persona, recommended KOL persona and brand style guide. Brand guidelines act as your brand’s bible in determining, driving, and mobilizing any of your business’ course of action.

Costumer Experience Optimization

Increase customer stickiness by helping brands to create a seamless experience for the customers.

Costumer Experience Optimization

Increase customer stickiness by helping brands to create a seamless experience for the customers.

  • Shopping Experience Survey: We will help capture consumers’ thoughts and feelings about their expectations when interacting with a brand both online and offline. From this data, we will be able to set a baseline in which we can pinpoint where your brand is positioned.
  • Mystery Shopper: By assigning a group of selected individuals to shop from your brand both online and offline, we will be able to measure the quality of your sales and service and the whole shopping experience. We will help you gather data at specific touch points (e.g. inquire about products on social media, raising a complaint in the physical store, etc) and ask the shoppers to rate their experience. We will assign 10 online and 5 offline mystery shoppers.
  • Recommendation and Action Plan: We will write a report based on the data we gather from the survey and mystery shoppers and propose action plans. Acting on the insight we collect will help you improve the experience for both your current and future customers.

Product Research and Development

Walking alongside brands from ideation stage to inception all the way to growth, we help you discover untapped product and service opportunities, all via our customer-centric approach.

  • Product ideation: Weekly meetings (up to 90 minutes) with our consultants to discuss everything about your new product(s), from ingredients, to product type, to pricing strategy. The possibility is endless. Following the 4th week, we will summarize everything and send the suggestion for product lineup, key ingredients, product hero identification and product development roadmap.
  • Product Iteration: When you have your first prototype, our three Venasthree of Venas consultants will evaluate the product. At the end of the period, you will receive feedback and recommendation about the product, including sensory experience, packaging, and formulation.
  • Product Testing: Before the products are launched, we will conduct a user experience testing phase to 5 people (based on the target market) and will summarize their feedback and insight on sensory experience, packaging, formulation, and brand communications/message.

Commissioned Research

Sharpen brands ideas and findings through our targeted quantitative and qualitative surveys, with solutions that meticulously crafted to address your specific challenges, providing you with a distinct competitive advantage.

Commissioned Research

Sharpen brands ideas and findings through our targeted quantitative and qualitative surveys, with solutions that meticulously crafted to address your specific challenges, providing you with a distinct competitive advantage.

Be The Brand that Connect with The Community

Be The Brand that Connect with The Community

Consult With Us
Consult With Us

Contact Us

PT. Venas Cipta Suwarna


Equity Tower LT.37 Unit D & H,
JL. Jend. Sudirman Kav.52-53, SCBD,

Kel. Senayan, Kec. Kebayoran Baru, DKI Jakarta

hi@venasconsultant.com

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