Studying Bisou Balm: How Luxury Products Can Tap Into Trends Without Losing Exclusivity
What Makes a Luxury Brand Go Viral? Among the many beauty brands gaining traction on TikTok, one balm has been stealing the hearts of beauty creators with its unique texture and finish — Bisou Balm. Bisou Balm, created by Violette_FR, was inspired by a popular French beauty trend. In France, aside from red lipstick, the […]