2025 Global Industry Updates
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Generational Cohort in Beauty Industry
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Understanding Consumer Perception on Influencer Marketing in Beauty
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Beauty Shopping Habit in The New Normal
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Beauty in The Time of Coronavirus
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Studying Bisou Balm: How Luxury Products Can Tap Into Trends Without Losing Exclusivity
What Makes a Luxury Brand Go Viral? Among the many beauty brands gaining traction on TikTok, one balm has been stealing the hearts of beauty creators with its unique texture and finish — Bisou Balm. Bisou Balm, created by Violette_FR, was inspired by a popular French beauty trend. In France, aside from red lipstick, the […]
Why Microbiome Matters Now
Back in 2022, Venas forecasted that the microbiome trend wouldn’t stop at sensitive skin care. Long before microbiome became the latest buzzword, we saw its potential to evolve into a foundational element in skincare formulations, moving past barrier repair, with growing interest in its role for anti-aging and brightening. The conversation would soon extend to […]
Skincare Meets Climate: The Beauty Shift We Predicted Early
In 2022, Venas predicted the rise of climate-adjusted products, what started as a niche concern is now shaping up to be a new industry standard. A climate-adjusted product refers to innovations designed to help consumers prepare for and adapt to the current and future impacts of climate change, examples like spray to combat yellow dust […]
The SPF Backlash: What It Teaches Us About Consumer Trust
Who knew SPF could spark so much drama? Sunscreen has been caught in the middle of a beauty trust storm within the US. Recently, Tower28 faced major backlash after their mineral sunscreen, SOS FaceGuard, promised “no white cast.” But for deeper-skin users, the reality was far from it. Their TikTok mentions were flooded. Creators with […]
Why Lip Balm Might Be The New Skincare Star
Once just a pocket essential, lip balm is now having a serious glow-up. Global lip care sales hit $3 billion in 2023, and it’s not slowing down, Ulprospector expected this category to grow at a 7.9% CAGR by 2028. But what’s fueling this rise? The Answer: Function + Feeling Moisture is no longer enough. Consumers […]