Brand Direction and Product Iteration for Skin Alchemy—Market Research Case Study

Setting the Scene Service Provided: Brand Direction and Product Iteration Alchemy is a local skincare brand that emphasizes skinimalism. With its “intuitive beauty” slogan, it aims to offer products that the skin truly needs. Alchemy was born out of our dream to create products that are simple to use, yet well-formulated, well-balanced, and packed with […]

Case Study: Venas Prediction on The Future of Cleansing Balm

About Us Venas is a consulting firm specializing in the beauty industry that delivers data-driven and targeted solutions for brands aiming to be at the forefront of consumers’ minds. Founded in February 2020 by 3 highly driven women who are industry veterans, combining a multitude of skills and a deep understanding of the beauty audience. […]

Case Studies: Venas Predictions on High Potency Ingredients

About Us Venas is a consultancy firm specializing in the beauty industry, offering data-driven and targeted solutions for brands seeking to stay ahead in consumers’ minds. Founded in February 2020 by three highly driven women, all industry veterans, our team brings together a wealth of skills and a deep understanding of the beauty audience. Our […]

Case Study: Venas Prediction on Climate Adjusted Products

About Us Venas is a consulting firm specializing in the beauty industry that delivers data-driven and targeted solutions for brands aiming to be at the forefront of consumers’ minds. Founded in February 2020 by 3 highly driven women who are industry veterans, combining a multitude of skills and a deep understanding of the beauty audience. […]