Brand Direction and Product Iteration for Skin Alchemy—Market Research Case Study
Setting the Scene Service Provided: Brand Direction and Product Iteration Alchemy is a local skincare brand that emphasizes skinimalism. With its “intuitive beauty” slogan, it aims to offer products that the skin truly needs. Alchemy was born out of our dream to create products that are simple to use, yet well-formulated, well-balanced, and packed with […]
Brand Direction for Eversince—Market Research Case Study
Setting the Scene Service Provided: Brand Direction Kanmo Group, established in 2005, is a retail company focusing on baby, teen, early motherhood, and sportswear markets. As an omnichannel operator, Kanmo Group serves tens of thousands of customers monthly. One of the brands managed by Kanmo Group is Eversince, a skincare brand emphasizing natural ingredients free […]
Brand Audit for BASE—Market Research Case Study
Setting the Scene Service Provided: Brand Audit BASE is an Indonesian beauty brand that focuses on skincare and decorative makeup. Founded in 2019, BASE aims to become Indonesia’s top brand, promoting vegan and cruelty-free values. The Challenge With its vibrant, fun, vegan, and inclusive branding, BASE has mainly attracted younger consumers who are conscious of […]