The concept of “less is better” in skincare has gained popularity among beauty enthusiasts. The traditional Korean skincare routine, which involved using ten popular products and a lot of step is no longer the norm.
Minimalism is not a new term; in art, it is characterized by extreme ‘spareness’ and simplicity. Philosophically, minimalism promotes conscious decision-making about belongings, time, energy, and relationships. The massive interest in minimalism began when Marie Kondo popularized her distinctive decluttering technique, inspiring many to embrace minimalism.
The influence of minimalism extends beyond lifestyle and art; it has reached the beauty industry as well. In Japan, skinimalism has become a popular movement. Skinimalism, or minimal skincare and makeup, is about using the bare minimum your skin needs. It encourages individuals to showcase their natural skin with flaws and embrace it. This trend remains popular from 2021 to 2023.
The Goal of Skinimalism
Skinimalism encourages followers to simplify their skincare routines, focusing only on essential steps such as cleansing, exfoliating, moisturizing, and protecting the skin.
The primary goal of skinimalism is simple: to achieve a healthy skin barrier and sun protection. Having a strong skin barrier is crucial as it acts as the first line of defense against external aggressors, preventing moisture loss and safeguarding the skin from irritants, and UV radiation is one of the major enemy that accelerates skin aging.
This trend indirectly promotes sustainability in the beauty industry, with a growing demand for all-in-one beauty products. This allows consumers to maintain an effective skincare routine in a shorter time and with simplified procedures.
Having an effective extensive skincare line up is a shared dream of both brands and consumers. However, using an excess of beauty products can overload the skin, potentially leading to irritation and sensitivity. Derived from this, Skinimalism has become a skincare routine pattern that catches the interest of many consumers.
Insight gathered from: Fimela, Parapuan, Nielseniq